Rapidline
Fabric Booklet
As a wholesale furniture company, Rapidline receives frequent requests from B2B customers for a range of fabric swatches to share with their potential buyers. Tired of constantly mailing physical swatches, and wanting a more polished and professional solution, it was decided that a fabric booklet with the Rapidline range should be created for distribution to all customers and showrooms.
Brief: I was asked to create a two-page booklet to showcase the Rapidline range of house fabrics. As this was the house range, the booklet needed to follow Rapidline branding, including colours, design, and an aesthetic consistent with previous catalogues. It was also requested that features and specifications of the range be included, along with company information on the back page; however, the primary focus was on highlighting the fabrics inside.
​
A total of 10,000 copies of the fabric booklet were printed, featuring physical swatches placed into the cut-out squares. Shown below is the digital PDF version of the booklet, which uses digital swatches in place of the physical ones. This digital copy was also made available to customers upon request.
I presented three cover options for consideration that I believed aligned with the brand. See below for these options that I am just as equally fond of.
