Display Ads

As a freelancer for Hexagon, one of my recurring jobs was creating posters, banner designs, and display ads to promote their many campaigns, services, and products. I usually designed up to seven banners for each event, with the designs needing to remain parallel across various dimensions. This required changes in the formatting of certain banners (for example, a landing page banner versus a skyscraper ad), while keeping each design consistent in colours, text, and branding.