Acouline
Brand Design
Acouline is a premium range of acoustic panels designed by the team at Furnx. As Australia’s leading wholesale furniture provider, Furnx required a brand identity for Acouline that aligned seamlessly with their established Rapidline range. The Acouline brand encompasses a versatile collection of acoustic solutions, including wall and ceiling panels, free-standing screens, and pinboards.
Brief: The General Manager and Product Developer at Furnx requested a logo and brand identity for Acouline that complemented Furnx’s existing Rapidline branding, while establishing Acouline as a premium product line of acoustic panelling. The logo was required to work within the same rounded rectangle as the Rapidline logo, as well as function independently as a standalone wordmark.
Reference: Rapidline logo
Final Designs
Primary Logo
While maintaining a visual connection to the Rapidline brand, I wanted the Acouline logo to feel distinctive. To achieve this, I designed the logo to also function as a standalone lettermark. The layered “panel” elements at the beginning of the wordmark reference acoustic panelling, while also creating depth and structure alongside the letter A.
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Another consideration was pronunciation. There was a risk the name could be read as “Acou-linn” rather than “Acou-line,” so it was important to emphasise the L. After exploring a capitalised L, which introduced spacing and kerning issues, I instead used the same panel motif to highlight the letter.
Secondary Logo
Lettermark
